Aug 25, 2008
For some start-up technology companies, success seems like something that will never happen. But for two Australian software developers, the search for success has led to new realities of their own.
Virtual worlds burst onto the scene a few years ago, popularised by US company Linden Lab and its Second Life world. But while reports have suggested that many of the companies that established a presence in Second Life have quietly packed up shop, virtual reality software is becoming big business, as developers create their own virtual reality tools for business or leisure purposes.
Australian companies Simmersion Holdings and VastPark both received enthusiastic receptions when they exhibited at the Virtual Worlds Conference in New York City in April this year.
Simmersion producer Ben Hamey says the company's Mycosm software lets developers create their own highly-realistic virtual worlds using easy-to-use tools.
"We came into it with a pretty strong emphasis on user experience, and bringing it back to a consumer level," he says. "The virtual world space has been pretty stagnant, and it was ripe for other parties to come in who can see the problems with it, and Simmersion has done that."
Read the full article The Sydney Morning Herald
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